I’m Astin, a DIY and home design content creator passionate about transforming spaces into personalized havens.
Through hands-on tutorials, behind-the-scenes insights, and honest storytelling, I’ve built a loyal and engaged community of DIYers and home design enthusiasts. My audience turns to me not only for inspiration but also for practical guidance on transforming builder-grade spaces with creativity and confidence. By partnering with me, brands gain access to a trusted voice in the home improvement space—one that showcases products in authentic, real-life settings and highlights how they can be used to elevate everyday living. Together, we can create meaningful content that drives awareness, builds trust, and inspires action.
Audience & Reach
I’ve cultivated a dynamic and engaged community of DIY enthusiasts and home design lovers across multiple platforms. My content reaches millions of individuals each month who are actively seeking practical, budget-friendly ideas to enhance their living spaces. Through authentic storytelling and hands-on tutorials, I offer brands meaningful exposure to a dedicated audience passionate about home improvement.
- 🏠 AstinsDesigns.com – My blog serves as the central hub for in-depth project tutorials, design inspiration, and woodworking plans. With a growing subscriber base of over 340 and consistent monthly traffic of about 20k, it’s a trusted resource for readers embarking on their own DIY journeys.
- 📸 Instagram: @yourlifeiswhatyoumakeit – Sharing in-progress builds through stories, finished reveals, and design tips with over 338k engaged followers.
- 📘 Facebook: Astin Hancock – Home to a community of 758k, where I post full tutorials, link roundups, and behind-the-scenes looks.
- 🎥 TikTok: @yourlifeiswhatyoumakeit – Quick and relatable videos showcasing my favorite DIY tips, product finds, and project transformations to 272k followers.
- ▶️ YouTube: Astin’s Designs Channel – Longer-form content—including build walkthroughs, home renovations, and step-by-step tutorials—alongside short-form DIY videos for a visual-first audience of over 34k and over 400k monthly views.
- 📌 Pinterest: YourLifeIsWhatYouMakeIt – Inspiring over 4k pinners with project ideas, room refreshes, and pin-worthy DIY transformations and over 800k monthly views.
- 🍋 Lemon8: @yourlifeiswhatyoumakeit – Lifestyle snapshots, project highlights, and fresh content for visual discovery and storytelling with an audience over 80k.
By collaborating with me, brands tap into an audience that values creativity, resourcefulness, and honest reviews—making your product part of their real-life home story.
Collaboration Opportunities
I’m currently open to a variety of paid partnership opportunities, including sponsored blog posts, social media videos and reels, in-feed posts, and Instagram and Facebook Stories with swipe-up or clickable links. I do not accept gifted-only collaborations at this time; however, if you’d like to send a product with no expectation of promotion, I’m happy to consider it. If it genuinely fits my style and needs, there’s a strong chance I’ll share it organically. My audience also loves interactive partnerships like giveaways, which tend to perform especially well across platforms. I’m excited to work with brands that align with my values and bring real value to my DIY-loving community.
Previous Brand Collaborations
I’ve had the opportunity to work with brands that align with my passion for creative, practical home improvement—and each collaboration is crafted to provide real value to my audience. In this TikTok partnership, I highlighted a DIY-friendly product in a way that resonated with viewers and inspired action. This collaboration focused on a smart home solution that helped streamline everyday life. And in this sponsored post, I demonstrated how a home product integrated seamlessly into one of my ongoing projects. These examples reflect the kind of thoughtful, results-driven content I love creating in partnership with brands.
Let’s Work Together
If you’re a brand looking to connect with a creative, DIY-focused audience through authentic, high-performing content, I’d love to hear from you. Let’s collaborate to bring your product or service to life through engaging tutorials, real-life projects, and honest storytelling. To request my media kit or start a conversation, please reach out via email by clicking the “EMAIL ME!” link below. I can’t wait to create something amazing together!